Success Story: Member Increase and Engagement Strategy

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Success Story: Member Increase and Engagement Strategy

Medical 501c3 Association with 900 members

This organization did not have administrative staff when coming on at a Chapter Manager level with AMC. Within two months of taking on this organization, AMC was able to analyze their website, meeting and membership inefficiencies. AMC recognized that the “no show” rate for membership meetings was 20% of total registration. AMC suggested implementation of a “no show” fee for members which decreased their “no show” rate to 7% of registration and increased revenue for monthly meetings.

Over the first two years of management:

  • AMC assisted in more than doubling their membership from 350 to 900 members.
  • Grew their board from four to seven members.
  • Added committees including Membership, Conference, Education, and Advocacy.
  • Increased sponsorship revenue by 690%.

Helped to turn their annual conference to a revenue stream from a loss of $3,000 in 2015 to a gain of over $20,000 in 2017.

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